Analysis
News
What the news changes for traffic acquisition and monetisation, read from where we work, every day, in four languages.
OpenAI retires GPT-4o and GPT-4.1 on January 14, three months before Azure
OpenAI ends GPT-4o and GPT-4.1 in its API on January 14, 2027, while Azure keeps them until April 14. Retirement dates for the same model differ by up to 173 days across providers, and the day itself plays out differently on each.
SBA classifies US creators as small businesses: what changes for brand partnerships
The US Small Business Administration now gives creator businesses an industry code, NAICS 5121, easing access to its loans. Deal structures may not move soon, but how creators negotiate and get onboarded by brands could.
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Ipsos study for Eskimoz: French shoppers turn to AI as Google loses ground
An Ipsos study for Eskimoz, reported by Siècle Digital, finds that 52% of French people use an AI tool at least once a week, including to prepare purchases. What that means for holiday acquisition and conversion.
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SEO vs GEO: why Google rankings still drive citations in ChatGPT and AI Overviews
Data presented at a Paris conference shows ChatGPT draws most Thinking-mode results from Google, and brand mentions correlate most with AI Overview visibility. One article can serve rankings and AI citations if it is built for both.
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Instagram unveils Features, 90-minute videos aimed at YouTube: what teams should plan
Instagram has unveiled Features, a format for videos of up to 90 minutes positioned against YouTube. Distribution, monetisation and ad placements are not yet public, so teams should prepare long-form assets without moving budgets.
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Notion moves AI agents to credit pricing and pitches itself as the context layer
In an interview with Blog du Modérateur, Notion explains why it now bills AI agents in credits instead of flat plans, and why it positions itself as the context layer agents rely on. Both choices hold lessons for any SaaS pricing AI.
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Discord public server conversations to appear in Google search from mid-December
Discord will make some messages from public servers indexable by search engines, Google included, from mid-December. What this changes for community-led SEO, brand monitoring and moderation, and what to check before the switch.
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Google Discover filters stale articles before ranking: what the SDF paper shows
A Google research paper describes SDF, a system that has removed stale articles from Discover for two years, before ranking takes place. Publishers can adjust titles, updates and measurement to avoid being filtered out early.
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Google's AI answer sharing plans in Search: what changes for SEO attribution
A Google job posting describes a roadmap for sharing AI answers and Live Notifications across Search. If people share the AI answer instead of a URL, referral clicks and attribution weaken further.
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