Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital business trends
Orange launches free Branded Call display for business calls
Orange announced Branded Call, a free service for its mobile subscribers that displays the name of a calling company before the call is answered. The operator frames it as a way to help users identify professional calls as canvassing calls multiply.
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Avast launches a free, ad-free VPN: what it means for traffic
Avast is offering a free, ad-free VPN presented as unlimited, according to Siècle Digital. The report does not detail the restrictions behind the offer, which matters for teams building acquisition on privacy tools.
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The Trade Desk and Dstillery Link AI Agents for Mid-Campaign Audiences
Adweek reports a partnership between The Trade Desk and Dstillery that connects AI agents to build and adjust audience segments while campaigns are running. Buyers quoted remain sceptical about the impact on media buying itself, pointing to audience relevance as the harder problem.
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Sedestral links its SEO agents to Claude and ChatGPT via MCP
Sedestral has connected its SEO agents to Claude and ChatGPT through the MCP protocol, according to Abondance. The report does not detail which tasks are automated, what the integration costs or how access is controlled.
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AI crawlers: what the WebRankInfo list changes for your traffic
WebRankInfo has published a list of the main AI engine crawlers, from ChatGPT to Claude and Mistral. For publishers, it turns a vague debate about blocking or allowing them into a concrete configuration decision.
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llms.txt: what the file does and does not do for AI visibility
WebRankInfo examines llms.txt, a proposed file meant to help site publishers interact with AI assistants such as ChatGPT and Gemini. The report argues the file is widely misunderstood and currently of no practical use.
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SEO for ChatGPT Search: what WebRankInfo advises
WebRankInfo published guidance on optimising a site's visibility in ChatGPT Search, the search engine from OpenAI. The report positions it as a channel that could grow in the coming months and years, without specifying volumes or features.
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Blocking ChatGPT and OpenAI crawlers: what it means for your traffic
WebRankInfo has published guidance on blocking OpenAI and ChatGPT from using a site's content to train models and generate answers. For publishers, the decision trades potential future visibility in AI answers against the risk of losing attribution and traffic.
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Shopify stores face suspected AI-driven cyberattacks
Adweek reports that a software engineer found signs of suspected AI-driven attacks while shopping on a Shopify storefront. The report leaves the scope, the mechanics and the number of stores affected unspecified, so teams can only act on what they can observe themselves.
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Snapchat settles teen addiction suit: what it means for ad teams
Snapchat reached a financial settlement with two American teenagers who accused the platform of fostering addiction, avoiding a trial according to Siècle Digital. The terms and the sum are not disclosed, but the case pushes age-related risk into how social platforms are bought and measured.
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Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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